National Health Campaign

Our nationwide health campaign focuses on awareness for the clinical risk factors leading to cardiovascular disease, diabetes mellitus, and cerebrovascular disease.

The aforementioned chronic illnesses account for three of the Top 10 leading causes of deaths in the United States according to the U.S. Center for Disease Control. This accounts for approximately 43% of total deaths on the Top 10 rankings in the U.S. annually. The commonality is caloric excess in the form of overweight and obesity, as measured clinically by BMI, and lack of physical activity levels with cumulative, minimal caloric expenditure over the years.

Our health project embodies behavioral medicine and health economics widely adopted for employer-based health incentives for health plans, enabling the public for the pursuit of health as a fundamental human right, a universal right, that otherwise would not be afforded at the college demographic of young adults. Health participants are eligible for rewards and incentives for increased physical activity levels for the long-term as indicated in medical literature notably indicated by Patel et al. (University of Pennsylvania, 2016).

Leading the burgeoning field of preventive medicine and digital health, FitlifeFlow is our flagship health project that enables a rewards-based health program for consistent exercise per recommendations by the Center for Disease and Control (CDC) and U.S. Surgeon General. It is a personal health pledge to exercise three times per week, with a minimum of 30 minutes per session, over the course of five consecutive weeks.

While the 501(c)(3) nonprofit organization safely operates the health project at scale through our preventive medicine platform accessible on all mobile devices, our nonprofit members are involved in planning, organizing, and delivering the health project at the community level. Students are also training for a health outreach component for at-risk health participants and educating members of their community about proper nutrition and personal health management.


Signing up and using our services will always be free. Access basic fitness tracking and personalized fitness analysis.


Cycle in with a FITLIFE Health Pledge to power your workout sessions with rewards! Simply opt in to a cycle when ready.


Join our health campaign and also fundraise for your group. $5 per person with a health pledge, redeemable each cycle.

What is the progress of the evidence-based health project?

Phase 1 (2011-2012): Sustainability Model Testing

Pilot test using paper (V1) at the University of California, Berkeley & UCSF School of Medicine

Phase 2 (2012 - 2015): Scalability Testing

Initial technology web app (V2) launch in the State of California

Phase 3 (2015 - 2017): Scalability Development

Preventive medicine platform launch (V3) with integrated payment system & payout algorithms

Phase 4 (2017 - 2019): Scalability for National Adoption

Preventive medicine platform expansion (V4) across the United States

Phase 5 (2019-Present): Epidemiology Research and Usability Expansion

Iteration of preventive medicine platform (V5) for simultaneous, multiple research studies

What are the research studies?

Current ongoing studies. (Total funding used $100,000+ to operate the national health project and conduct research).

A national health project case report on framing financial incentives to increase physical activity levels of college demographic

Relationship between oral health hygiene and physical activity commitment levels for overall health

Methodologies of preventive health platforms for health commitment engagement

Requires technical modifications to begin study (2019 onwards).

Socioeconomic health disparity of digital health utilization with financial incentives

Health commitment contracts with a financial gain and loss component

Price sensitivity for highest health commitment engagement and retention

Outcomes research for intervention program with differing markers of exercise

Outcomes Research for intervention program using financial incentives with daily rewards versus weekly rewards

Health Guardians Approach.

Our novel approach focuses on using strong incentives to motivate healthy change. We combine incentives within our customized exercise programs to inspire at-risk individuals to lead physically active lifestyles. Additionally, we provide a network of educational resources to empower individuals to adopt healthy lifestyle choices into their daily routine. Our unique and progressive approach presents individuals the opportunity to enjoy the lifelong benefits of a physically active lifestyle, rid of obesity-related complications.

Onwards, we are focused on continuously developing a preventive medicine technology platform on mobile devices to enable a health outreach component by our nonprofit members for at-risk health participants based on traditional clinical risk factors such as weight, height, BMI, heart rate, blood pressure, and soon glucose monitoring at a population level.